Articles from impact.com

impact.com, the world’s leading and largest commerce partnership marketing platform, and Evertune, a pioneer in Generative Engine Optimization (GEO) and AI marketing, today announced a partnership to give brands a clear view into how they appear in AI-generated search results, and a way to act on those insights. The partnership showcases AI search visibility metrics within impact.com, along with built-in partnership activation, showing brands how Large Language Models (LLMs) reference them and which creators and publishers most influence those recommendations.

impact.com, the world’s leading commerce partnership management platform, announced today its strong performance during the first quarter of 2025, driven by growing recognition across the advertising industry that partner-led marketing has become an essential part of a holistic marketing strategy for brands who want to connect authentically with their audience, and drive revenue as a result. During the quarter, impact.com invested in several core product updates, released industry leading research, and welcomed more than 700 new clients to its customer portfolio, including New Balance, Hydrojug, and Monzo, and now serves more than 4,500 of the world’s leading brands who leverage the company’s platform globally.

impact.com, the world’s leading commerce partnership marketing platform, announced today its continued strong performance during the second quarter of 2025 as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in trusted communities more thoroughly than ever before when making a purchase. During the quarter, impact.com continued to make significant investments in its platform and its people, and shared its knowledge and expertise through industry-leading research, podcasts, and partner events. The company welcomed more than 900 new clients to its customer portfolio, including Udemy, Upside, waterdrop®, and Sandals and Beaches Resorts. The company now serves over 5,000 of the world’s leading brands, which leverage the company’s platform globally.

impact.com, the world’s leading partnership management platform, today announced its newly expanded three-day flagship Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas.

impact.com, the world’s leading partnership management platform, announced today its 2024 company growth and strong performance, driven by client and agency partner growth, new product innovation and development, and new integrations. Powered by trends where communities take on an increasingly central role in the marketing landscape and an ever-growing range of partnership solutions, impact.com continued its momentum despite ongoing global economic challenges, welcoming more than 1,000 new clients to its customer portfolio in 2024, including Big Lots, Gatorade, The Container Store, Fitness & Lifestyle Group, Trapo, and Kühl. The company also increased gross merchandise value, or sales derived from partner referrals, to over $100 billion annualized this year; increased gross transaction value, or payments to partners, to over $4.5 billion annualized this year; and surpassed over $200 million in annual recurring revenue for the first time this year.

impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts, a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader in footwear and apparel retail as well as sneaker culture. The platform will allow qualified content creators and Foot Locker to work in tandem to engage with new and existing sneaker fanatics by offering a customized digital storefront intended for the creator’s United States audiences via their social media channels.

impact.com, the world’s leading partnership management platform, announced today continued strong performance in Q2 2024 driven by client and team expansion and new product enhancements, including impact.com/advocate, a fully customizable customer referral solution, further cementing its position as the global standard platform for partnership management. impact.com empowers businesses to manage all types of partnerships — traditional affiliates, influencers, publishers, other businesses, and now customer referral marketing — in one, unified platform. During the quarter, impact.com welcomed more than 600 brands and partners to its total client roster, including leading brands The Container Store, Gopuff, Kühl, and Hack The Box.

impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customizable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programs that fit their unique business needs, brands can now build authentic, profitable, and scalable partnerships with their customers.

impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s technology. HSN can now recruit, engage, manage, and analyze its creator partners through a fully customized experience, in one place for optimization and scale.

impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, Uber, and more. This year’s event will bring together brands, publishers, creators, agencies, and other industry partners to exchange ideas for business growth.

impact.com, the world’s leading partnership management platform, announced continued strong performance so far in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Gatorade, Forever 21, Under Armour, and AG1 (formerly Athletic Greens).

impact.com, the world’s standard, leading partnership management platform, announced today the appointment of Dale Lynch as Chief Financial Officer (CFO), effective February 1. Lynch will oversee the company’s worldwide financial planning, accounting, legal, and corporate development.

impact.com, the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development. As the global standard partnership management platform at the forefront of the Partnership Economy, impact.com now serves more than 225,000 active and productive partnerships for approximately 3,500 customers collaborating with all partnership types — from influencers through to customer advocates.

impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while providing them the ability to manage all their partnerships from one platform. The acquisition marks the company’s fifth in three years, including Activate in 2020, Affluent and Trackonomics in 2021, and Pressboard in 2022.

impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as the global standard platform to manage all types of partnerships. During the quarter, impact.com welcomed nearly 400 new clients including leading brands SeatGeek, Daily Harvest, and USAA.

impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface. The new technology simplifies and improves the user experience for both brands and creators.

impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in New York City. During the quarter, impact.com added more than 200 brands and partners to its total client roster, welcoming leading brands including ALOHA Collection, Athletic Brewing Co., and Hydro Flask.

impact.com, the world’s leading partnership management platform, announces today the appointment of Michelle Denman as Chief People Officer (CPO).

impact.com, the world’s leading partnership management platform, announced today that it will power affiliate link deals across Google surfaces, helping consumers find relevant deals and discounts. As part of this collaboration, impact.com will provide U.S.-based brands with the ability to reach consumers with relevant offers on Google’s mobile surfaces, such as Google Search, Google Maps, and through the Google Pay app.

impact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe and Asia, with the opening of its new offices in Milan, Italy; Paris, France; and Tokyo, Japan. impact.com is now represented in 20 locations worldwide, including seven in Europe and seven in Asia.

impact.com, the world’s leading partnership management platform, announced today the company’s strong momentum in 2022, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, trailblazing initiatives with leading companies like Walmart by powering its new content creator portal, Walmart Creator, and new partnerships and integrations with Adobe Commerce, BigCommerce, and more.

impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program offering dozens of benefits designed to deepen the company's relationship with its most valued agency partners. The program will provide agencies with referral opportunities, certification courses offering training on the industry, co-marketing resources, technology benefits including a free impact.com account, and more designed to help agency partners grow and drive increased value for mutual customers and the industry at large.

impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel, reveals influencer and marketer perceptions around influencer marketing, especially given the rapid growth of the influencer market after a wave of investment and innovation on the heels of the COVID-19 pandemic.

impact.com, the leading partnership management platform, announced today the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its Board of Directors. Wang is the CEO of Offensive Security, the leading cybersecurity training and certification company behind the industry gold standard OSCP certification and the open source Kali Linux operating system.

impact.com, the world’s leading partnership management platform, announced today it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14 at Pier Sixty Chelsea Piers in New York, NY—to network, share practical insights and innovative strategies for business growth. iPX will convene publishers, influencers, creators, affiliates, advertisers, channel partners and more, where attendees will tap into the experiences and insights of industry leaders, innovators, analysts, and trendsetters from across the partnerships industry.

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022 driven by the company’s client expansion, acquisition of Pressboard, the premier analytics and reporting platform for branded content, and new product innovations, including Link Scanner and Search Compliance. During the quarter, impact.com welcomed more than 200 new clients, including Crocs.com and Levain. Further cementing its leadership in the industry, impact.com published The Partnership Economy, a book authored by impact.com’s CEO, David A. Yovanno, which is an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

impact.com, the leading partnership management platform, announced today a strategic secondary investment of approximately $100 million from W Capital Partners (“W Capital”) and Providence Public.

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO David A. Yovanno, which explores the collaborative relationship between businesses and their partners. It provides actionable insights for businesses to reach objectives, such as securing new-to-file customers, increasing brand awareness, growing company revenue, and more.

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that it has been named a Market Leader in Research in Action’s (RIA) Partner Management Automation (PMA) Report, which surveyed over 10,000 IT and business decision makers across North America, Europe and Asia-Pacific. Noted in the report as "driving the partnership economy forward,” impact.com scored top marks on its breadth and depth of service offering and highest overall average for company strategy.

impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today announced record growth in 2021. In the last year, impact.com has seen enormous traction with success in new capital funding, two acquisitions, and four new tech integrations. The company has also seen growth with 51% increase in their client portfolio and 15 award wins so far this year.

Today, impact.com, the world's leading partnership management platform, announced a new integration with Google Pay, which will power an updated premium offers experience for Google Pay users. impact.com’s technology provides Google Pay with the flexibility and scale to present unique promotional offers to its customer base.

Today, impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as Chief Growth Officer. Kim’s role is to support long-term commercial success by maintaining alignment and customer centricity among all of impact.com’s go-to-market initiatives, working alongside the leaders of sales, marketing, channel partnerships, revenue operations and the APAC and EMEA regions.

Today, impact.com, the global leading partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant growth in the first half of the year and notable integrations with BigCommerce and Shopify.

impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands. Commerce content, published by independent media organizations, allows readers to understand the goods and services promoted by an editorial team.

impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a $150 million round of funding at a $1.5 billion valuation, in preparation for an IPO. In addition, impact.com exceeded $100 million in annual recurring revenue, acquired two companies to expand its offerings, expanded its global footprint by opening new offices in Denmark and Sweden, and launched an integration with BigCommerce—one of the world’s largest ecommerce platforms.