Articles from bet365

bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market
bet365, a leading global online sportsbook and casino, today announced its official launch in Michigan, marking its entry into its 17th U.S. state and continuing its rapid North American expansion. The launch also comes as bet365 is named as an Official Sports Betting Partner of the Detroit Tigers.
By bet365 · Via Business Wire · April 17, 2026
bet365 Launches “Winning is Everything” Brand Campaign Across the U.S. and Canada
bet365, a global leader in online sports betting, today announced the launch of its new North American brand campaign, “Winning is Everything.” The work, created in partnership by bet365’s new U.S. and Canada agency of record, VML, introduces a refreshed creative direction, visual identity and tagline aimed at the passionate and knowledgeable sports and casino fans.
By bet365 · Via Business Wire · March 13, 2026
Missouri Welcomes bet365: Award-Winning Sportsbook Now Live Statewide
bet365 announced the official launch of its award-winning mobile sportsbook in Missouri, marking another milestone in the company’s fast-growing U.S. expansion. Beginning today, sports fans across the state can use the bet365 app to bet on a wide range of pre-game and live sporting events, including MLB, NFL, NBA, WNBA, NHL, MLS, and more. Fans who bet $10 will get $365 toward future bets until December 15.
By bet365 · Via Business Wire · November 17, 2025